Our New Beauty Therapist Photos

Its been a while since we took photos of the three of us who work at Daniel Beauty. So time to rectify that:

This is Daniel - the boss - and owner of Daniel Beauty Ltd. He carries out a lot of the treatments including massage, waxing as well as 3d-Lipo and tattoo removal.

This is Marcio who, as well as practising massage and waxing, also offers facials and threading. He is also a qualified Personal Trainer.

And this is Ricky who runs the office - doing things like accounts, marketing and receptionist duties.

See you soon at Daniel Beauty!

Marcio: Beauty Therapist Qualifications

Here is a very proud Marcio with his new Waxing and Massage qualifcations:

Marcio has an ITEC Level 3 Diploma in Sports Massage Therapy, a VTCT Level 3 Certificate in Swedish Massage, a VTCT Level 2 Certificate in Wax Depilation and a VTCT Level 3 Advanced Waxing Techniques from Omni Beauty in Walton-on-Thames.

Marcio has been a Beauty Therapist since 2014.

Award-Winning Beauty Therapist?

We are thrilled to announce that Beauty Therapist Marcio is now a Finalist for Male Therapist of the Year in the BABTAC Awards!

The BABTAC and CIBTAC Annual Awards is one of the most prestigious events of the year in the beauty, hair and holistic calendar. 

The Awards are open to twelve thousand members and is known for it's rigorous trade tests and standards of high quality.

The Award ceremony will be held in Putney, London on 12 June 2016 at 1930 hours 

We wish Marcio all the very best!

Marcio da Rosa works for Daniel Beauty Ltd, providing male waxing, facials, massages, threading and many other treatments from our home-based salon in Woking Surrey. 

Our Beauty Photo Shoot

We recently commissioned our photographer John to take more up to date pictures of our two Massage Therapists Daniel and Marcio:

The final photos will be on our Twitter Feed, Facebook and Website soon.

How will having a Massage help me?

If you have never had a massage before and are a bit nervous or a little apprehensive about what to expect, please don't be.

There's Deep Tissue Massage, Swedish Massage, Sports Massage, Shiatsu Massage, Hot Stone Massage, Indian Head Massage  - as well as Thai Massage and Ayurvedic Massage.

There are so many types of massage - so where do you start? How do you know which one is right for you?

In a nutshell all you need to do is relax, trust your therapist and be willing to let go
 
Swedish massage  stimulates blood flow and lymph drainage which removes toxins and waste as well as helping oxygen to flow more easily.

Massage also has a dramatic effect on the nervous system.

Massage can help engage the parasympathetic system which helps you to restore the balance and calm you down.

This is something that we are often unable to do ourselves with the demands and pressures that everyday life can throw at us. You might find it difficult to switch off when you go to sleep, and end up sending emails to yourself to remind yourself to do things the following day.

Massage can also energise you by helping you sleep better, improve mental alertness, improve mood and ease anxiety.

We can cope with some stress - we need some stress in our lives but not too much! And not for too long

We just need a break from that stress from time to time. And massage is the answer.

Will having a massage help my back pain?

Have you ever gone to you GP suffering from a bad back and then just been sent home and told to rest and take painkillers?

I bet you - or someone you know - has had just that!

By just relaxing at home, you are getting relief from the pain but not actually treating the cause of the pain

                                Good Masseur also required 

Lower back pain is such a common condition - almost always caused by bad posture - but so many people put up with it for years, without realising there is another way.

And that other ways is Massage.

Lower back pain can become a chronic condition which will cause you a lot of unnecessary suffering if you don't get treatment.

                                    Towels are provided

So how can a Massage help your back pain?

Massage can help you to relax

Massage can lengthen your shortened muscles that cause the pain in the lower back,

And you won't need painkillers!

We use the best ever Massage Table

One very interesting thing that we have found when doing market research into the Massage Therapy industry - and testing out our competition both locally and around the world  - is how easily the actual massage table is overlooked.

However good a masseur is, if the table which you are asked to lie on is uncomfortable, old or too narrow, then you will not get the best experience; you won't be able to fully relax 

                                   You can fall asleep here

This particularly applies to Massage Therapists who are mobile (who travel to the clients home or place of work) who have to carry a massage table with them. In this case they have to have the smallest, lightest massage table they can find.

The massage table that we have invested in cost over £1000 - it is the most relaxing luxurious massage table that we could find. It moulds into every part of your body. It moves up and down at the press of a button. There are three sections to the table and f we need to we can just move the head section up or the lower section down.

                           You also need a good therapist

And if necessary, during the winter, we also have an electric blanket. And that combined with heated oil, makes for what we believe is the best massage in Surrey. 

   

Which is the difference between Inbound and Outbound Marketing?

Did you know that Inbound Marketing is becoming more important to a Male Waxing and Tattoo Removal business these days than Outbound Marketing? 

I certainly didn’t. That was until I read an article this week I had no idea what Inbound or Outbound Marketing were.

To save you the time of reading what was an unnecessarily long e-book full of pie charts and diagrams I can summarise it for you.

Here is a list of marketing techniques in order of importance:
Blogging

Facebook Twitter Linked In PPC Email Campaigns Direct Marketing
Trade Shows


The bottom three (Outbound Marketing) are becoming less and less important to gaining sales leads and the top three (Inbound Marketing) are becoming more and more importand to generating hot voiceover and audio production hot leads.

The Inbound Marketing - along with PPC (Google Adwords) is where we have been putting our effort for years and will continue to do so - as the cost to our Massage business for each lead generated is a lot less than the Outbound Marketing. It's great to know that we have been doing the right things all along - without knowing it.


So where will you put your time, effort and money in future?

Male Beauty Therapist of the Year

We are thrilled to announce that Beauty Therapist Marcio is a semi-finalist for Male Therapist of the Year in the BABTAC Awards!

                                 The Talented Mr Da Rosa

The BABTAC and CIBTAC Annual Awards is one of the most prestigious events of the year in the beauty, hair and holistic calendar. 

The Awards are open to twelve thousand members and is known for it's rigorous trade tests and standards of high quality.

The Award ceremony will be held in Putney, London on 12 June 2016 at 7:30 pm. 

We wish Marcio all the very best!

Marcio da Rosa works for Daniel Beauty Ltd, providing male waxing, facials, massages, threading and many other treatments from our home-based salon in Woking Surrey. 

Why are young men obsessed by their appearance?

In the last few months there has been an explosion of TV programmes about the male body and the male obsession with perfection.

We have seen Tattoo Fixers on E4, Tattoo Disasters on Five, My Tattoo Addiction on Channel 4, Ink Master Revenge on Spike and then there was Dying for a Six Pack on BBC Three with the excellent Reggie Yates.

With the unstoppable rise of Social Media and the ease with which teens can take selfies on their phones, they have to be the most body-obsessed generation ever. And yet withdrawing from Facebook, Twitter etc leaves people happier and less worried about how they look to their followers.

They epilate (wax), thread their eyebrows, go to the gym every day, moisturise, get their hair cut every 2 weeks, have botox, fillers and facials. Admittedly TV only features the most extreme cases, so why do so few men go to beauty salons?

Would you like to become a male Beauty Therapist?

Recently Marcio and I did our Level 3 Intimate Male Waxing practicals at Omni Academy of Beauty in Walton-on-Thames (formerly ISIS Beauty - I can't think why they wanted to change their name!)

Anyway, we got talking about the lack of potential male beauty therapists. And how few men are interested in training to do male waxing, male massage, facials etc.

The academy wanted to know how to attract more would-be beauty therapists to their training courses. As there are so few male beauty therapists in the industry - and few men go beauty salons - maybe there is a huge potential for growth. Or maybe men are just not interested.

Or maybe salons should change their marketing to be less feminine and be re-branded as Grooming Parlours (unless that sounds too much like it's intended for dogs!)

Maybe it is just a difficult cycle to break. Lack of male therapists means the salons can't attract male clients. Lack of male clients means there is no work for male therapists. How do we break this cycle?

And if young men don't apply for courses like this, how do we get them to even consider it?

Here at Daniel Beauty we are doing well - and maybe that is just due to a lack of competition in for male waxing in Surrey.
 

Why are there so few male Beauty Therapists?

When we set up Daniel Beauty in 2008, we looked at the competition in the Surrey/Berkshire/North Hampshire area and found only a few Male Beauty Therapists.

There was one in Basingstoke, another in Windsor and one more on the London/Surrey border. For various reasons, all three have moved or closed; now our closest competition for male massage, male waxing etc is in Reading.

There are plenty of Salons - even in our immediate area of Woking - but, as ever, these only seem to be aimed at women.

Why are they always aimed at women? Men just don't like going to a High Street Beauty Salon. About 10 per cent of a salon's customers are male. We've tried some of the local ones and can see why. They're run by women for women.

I have read that 20 per cent of Beauty Therapists are male - I would be surprised if it was that high. If there is no work for male beauty therapists, how are we going to attract new entrants into the business?

Until that happens, you will have to go into central London to find a High Street male beauty parlour. With charges to match. Unless you are close enough to come to us in Woking, Surrey for your massage.

How do I get Insurance for my Beauty business?

Insurance is the bane of everybody's lives - you feel like you are paying a lot of money for nothing every year. And then when you try to claim on your policy, they make it difficult for you.

Ever since we started Daniel Beauty we have been covered by the same company who seemed to offer good insurance rates to cover our massage, waxing, facials, threading treatments.

But now, as I have Marcio working with me, and we take bookings for him, I am now suddenly a "clinic" and the rate has rocketed from £100 pa to the think end of £500!

The fact that Marcio has his own insurance makes no difference. To me that sounds like we would be insured twice!

After a few simple phone calls, we have now found another provider (Tower Gate Insurance) who have provided the same cover for just £150.    

Good news, then. Just don't get me started on insurance for Tattoo Removal....