I certainly didn’t. That was until I read an article this week I had no idea what Inbound or Outbound Marketing were.
To save you the time of reading what was an unnecessarily long e-book full of pie charts and diagrams I can summarise it for you.
Here is a list of marketing techniques in order of importance:
Blogging
Facebook Twitter Linked In PPC Email Campaigns Direct Marketing
Trade Shows
The bottom three (Outbound Marketing) are becoming less and less important to gaining sales leads and the top three (Inbound Marketing) are becoming more and more importand to generating hot voiceover and audio production hot leads.
The Inbound Marketing - along with PPC (Google Adwords) is where we have been putting our effort for years and will continue to do so - as the cost to our Massage business for each lead generated is a lot less than the Outbound Marketing. It's great to know that we have been doing the right things all along - without knowing it.
So where will you put your time, effort and money in future?
