Our New Beauty Therapist Photos

Its been a while since we took photos of the three of us who work at Daniel Beauty. So time to rectify that:

This is Daniel - the boss - and owner of Daniel Beauty Ltd. He carries out a lot of the treatments including massage, waxing as well as 3d-Lipo and tattoo removal.

This is Marcio who, as well as practising massage and waxing, also offers facials and threading. He is also a qualified Personal Trainer.

And this is Ricky who runs the office - doing things like accounts, marketing and receptionist duties.

See you soon at Daniel Beauty!

Award-Winning Beauty Therapist?

We are thrilled to announce that Beauty Therapist Marcio is now a Finalist for Male Therapist of the Year in the BABTAC Awards!

The BABTAC and CIBTAC Annual Awards is one of the most prestigious events of the year in the beauty, hair and holistic calendar. 

The Awards are open to twelve thousand members and is known for it's rigorous trade tests and standards of high quality.

The Award ceremony will be held in Putney, London on 12 June 2016 at 1930 hours 

We wish Marcio all the very best!

Marcio da Rosa works for Daniel Beauty Ltd, providing male waxing, facials, massages, threading and many other treatments from our home-based salon in Woking Surrey. 

Our Beauty Photo Shoot

We recently commissioned our photographer John to take more up to date pictures of our two Massage Therapists Daniel and Marcio:

The final photos will be on our Twitter Feed, Facebook and Website soon.

Which is the difference between Inbound and Outbound Marketing?

Did you know that Inbound Marketing is becoming more important to a Male Waxing and Tattoo Removal business these days than Outbound Marketing? 

I certainly didn’t. That was until I read an article this week I had no idea what Inbound or Outbound Marketing were.

To save you the time of reading what was an unnecessarily long e-book full of pie charts and diagrams I can summarise it for you.

Here is a list of marketing techniques in order of importance:
Blogging

Facebook Twitter Linked In PPC Email Campaigns Direct Marketing
Trade Shows


The bottom three (Outbound Marketing) are becoming less and less important to gaining sales leads and the top three (Inbound Marketing) are becoming more and more importand to generating hot voiceover and audio production hot leads.

The Inbound Marketing - along with PPC (Google Adwords) is where we have been putting our effort for years and will continue to do so - as the cost to our Massage business for each lead generated is a lot less than the Outbound Marketing. It's great to know that we have been doing the right things all along - without knowing it.


So where will you put your time, effort and money in future?

Why are young men obsessed by their appearance?

In the last few months there has been an explosion of TV programmes about the male body and the male obsession with perfection.

We have seen Tattoo Fixers on E4, Tattoo Disasters on Five, My Tattoo Addiction on Channel 4, Ink Master Revenge on Spike and then there was Dying for a Six Pack on BBC Three with the excellent Reggie Yates.

With the unstoppable rise of Social Media and the ease with which teens can take selfies on their phones, they have to be the most body-obsessed generation ever. And yet withdrawing from Facebook, Twitter etc leaves people happier and less worried about how they look to their followers.

They epilate (wax), thread their eyebrows, go to the gym every day, moisturise, get their hair cut every 2 weeks, have botox, fillers and facials. Admittedly TV only features the most extreme cases, so why do so few men go to beauty salons?

Our Second Treatment Room

I mentioned in a couple of previous blogs about our new Junior Massage Therapist Marcio:

Well, to accommodate his male waxing, massage and four-handed massage treatments, we have turned my upstairs office into a second therapy room.

It isn't quite finished yet but it's nearly there:

We look forward to welcoming you upstairs at Daniel Beauty soon!

  

A man in a woman's world

Recently I was approached by a journalist at MSN to discuss my unusual career - being a man working in the female-dominated beauty industry.

You can see the article short article here:

http://msn.careerbuilder.co.uk/Article/MSN-463-Job-Search-Here-come-the-boys-working-in-a-womans-world/?lr=int_ukmsn&SiteId=int_ukmsn_a463&sc_extcmp=int_ukmsn_a463

How does 3d-lipo compare to other treatments?

I thought summer was here. Then it wasn't. Then it was for a couple of days - but now it's really on the way...

3d-lipo is just one of several non-invasive body contouring treatments that claim to help you lose inches and get toned without going to the gym. So do they work and which is best?

Click here for a nice article from the London Metro which investigated. 

See local press for details

Today I had my first advert for my Weight Loss 3D-lipo machine and editorial published in our local paper, the Woking News and Mail.

It was a lot of last-minute stress creating the artwork for the advert to enable us to meet the newspaper's deadline for their Heath and Fitness feature, but we got there:
 

And, after that, the editorial was easy to write:

To find out more about 3D-lipo and the other beauty therapies I offer please visit www.danielbeauty.co.uk or call me on 07902 716499. Or see local press for details!