Our New Beauty Therapist Photos

Its been a while since we took photos of the three of us who work at Daniel Beauty. So time to rectify that:

This is Daniel - the boss - and owner of Daniel Beauty Ltd. He carries out a lot of the treatments including massage, waxing as well as 3d-Lipo and tattoo removal.

This is Marcio who, as well as practising massage and waxing, also offers facials and threading. He is also a qualified Personal Trainer.

And this is Ricky who runs the office - doing things like accounts, marketing and receptionist duties.

See you soon at Daniel Beauty!

Award-Winning Beauty Therapist?

We are thrilled to announce that Beauty Therapist Marcio is now a Finalist for Male Therapist of the Year in the BABTAC Awards!

The BABTAC and CIBTAC Annual Awards is one of the most prestigious events of the year in the beauty, hair and holistic calendar. 

The Awards are open to twelve thousand members and is known for it's rigorous trade tests and standards of high quality.

The Award ceremony will be held in Putney, London on 12 June 2016 at 1930 hours 

We wish Marcio all the very best!

Marcio da Rosa works for Daniel Beauty Ltd, providing male waxing, facials, massages, threading and many other treatments from our home-based salon in Woking Surrey. 

Our Beauty Photo Shoot

We recently commissioned our photographer John to take more up to date pictures of our two Massage Therapists Daniel and Marcio:

The final photos will be on our Twitter Feed, Facebook and Website soon.

We use the best ever Massage Table

One very interesting thing that we have found when doing market research into the Massage Therapy industry - and testing out our competition both locally and around the world  - is how easily the actual massage table is overlooked.

However good a masseur is, if the table which you are asked to lie on is uncomfortable, old or too narrow, then you will not get the best experience; you won't be able to fully relax 

                                   You can fall asleep here

This particularly applies to Massage Therapists who are mobile (who travel to the clients home or place of work) who have to carry a massage table with them. In this case they have to have the smallest, lightest massage table they can find.

The massage table that we have invested in cost over £1000 - it is the most relaxing luxurious massage table that we could find. It moulds into every part of your body. It moves up and down at the press of a button. There are three sections to the table and f we need to we can just move the head section up or the lower section down.

                           You also need a good therapist

And if necessary, during the winter, we also have an electric blanket. And that combined with heated oil, makes for what we believe is the best massage in Surrey. 

   

Which is the difference between Inbound and Outbound Marketing?

Did you know that Inbound Marketing is becoming more important to a Male Waxing and Tattoo Removal business these days than Outbound Marketing? 

I certainly didn’t. That was until I read an article this week I had no idea what Inbound or Outbound Marketing were.

To save you the time of reading what was an unnecessarily long e-book full of pie charts and diagrams I can summarise it for you.

Here is a list of marketing techniques in order of importance:
Blogging

Facebook Twitter Linked In PPC Email Campaigns Direct Marketing
Trade Shows


The bottom three (Outbound Marketing) are becoming less and less important to gaining sales leads and the top three (Inbound Marketing) are becoming more and more importand to generating hot voiceover and audio production hot leads.

The Inbound Marketing - along with PPC (Google Adwords) is where we have been putting our effort for years and will continue to do so - as the cost to our Massage business for each lead generated is a lot less than the Outbound Marketing. It's great to know that we have been doing the right things all along - without knowing it.


So where will you put your time, effort and money in future?

How do I get Insurance for my Beauty business?

Insurance is the bane of everybody's lives - you feel like you are paying a lot of money for nothing every year. And then when you try to claim on your policy, they make it difficult for you.

Ever since we started Daniel Beauty we have been covered by the same company who seemed to offer good insurance rates to cover our massage, waxing, facials, threading treatments.

But now, as I have Marcio working with me, and we take bookings for him, I am now suddenly a "clinic" and the rate has rocketed from £100 pa to the think end of £500!

The fact that Marcio has his own insurance makes no difference. To me that sounds like we would be insured twice!

After a few simple phone calls, we have now found another provider (Tower Gate Insurance) who have provided the same cover for just £150.    

Good news, then. Just don't get me started on insurance for Tattoo Removal....

Hello, Daniel Beauty...

A few weeks ago I answered the phone as I usually do in my normal polite manner. This is despite often getting sales calls or timewasters, so this is no mean feat!

Daniel: "Good Morning Daniel Beauty...."Caller: "Hello?"Daniel: "Hello, how can I help you today?"Caller: "Can I speak to Mr Beauty?"  Much as I would love to have been in the same category as the lawmaker Lord Judge or the gardener Bob Flowerdew I am afraid that I was not born Daniel Beauty! It is the name of my Ltd company.

Interestingly these are called "aptronyms", after a journalist discovered a scientific paper on incontinence by JW Splatt and D Weedon.