Saturday 4 June 2011

Is this the end of Shaving for Men?

I saw this fascinating article in the Daily Mail today:

A cream which slows the growth of hair by 70 per cent could result in men shaving just once every three weeks.
It works on both men and women, meaning five o’clock shadows and girls spending hours in the bath shaving their legs could soon be a thing of the past.

Adonia hair serum uses organic plant oils to weaken hair formation and is being hailed as a healthy alternative to expensive hair removal treatments such as electrolysis. More than 10,000 people have already put their names on a waiting list for the product. During trials in the U.S. the hair reducer showed an impressive 46 per cent reduction in hair growth after 21 days with a 70 per cent reduction after six weeks. That means the frequency of shaving could be cut by as much as 80 per cent, the equivalent of shaving as little as once every three weeks. 

Applying the cream sends hair follicles into a catagen or ‘resting state’. When follicles are in this resting state they are disabled, slowing the growth of existing hair and preventing growth. The longer the follicle is kept in a resting stage, the less hair will grow, so the more the serum is used the weaker and less dense hair becomes. Its makers say users who apply the serum every day will begin to see results within 21 days, with more impressive results emerging after six weeks. 

The serum works best when applied straight after shaving. Adonia was hailed as a ‘miracle serum’ when it was launched in the U.S. It sold out within 24 hours and created a waiting list of over 20,000. American Pie actress Shannon Elizabeth was spotted buying the cream last month. It costs £29.99 and will be launched exclusively at Harrods next month