How to get more male waxing customers

As the economy doesn't look like it is going to pick up anytime soon, maybe - like me - you are looking for help to increase the number of people coming to your massage or male waxing business

This is the first of a few blogs about how to get more massage, waxing and beauty therapy customers coming through your doors

First of all - do you know the difference between Marketing & Advertising?

It's important to understand the difference between marketing your practice and advertising it. Often many people don't know the difference but it will help you a lot if you do

You could say that advertising is a "non-personal announcement of your products and services through a platform or sponsor to their existing audience". So that means a listing on a massage internet directory or distributing leaflets for your male waxing business in Woking.

That's the easy bit and can be done on a day-to-day basis.

For marketingyou neeed more of  a long-term strategy. Marketing is "a plan  which is carried out in a methodical manner. Here you are trying to strategise in an organised way, price your products - maybe with discounts and promotions -  to create and maintain relationships to achieve what you want."

In non-marketing speak, that means you bring sellers and buyers together so that the customer buys your product or service and the supplier sells their services or products.

More soon...

Daniel
http://www.danielbeauty.co.uk/