Friday, 25 March 2016

We use the best ever Massage Table

One very interesting thing that we have found when doing market research into the Massage Therapy industry - and testing out our competition both locally and around the world  - is how easily the actual massage table is overlooked.

However good a masseur is, if the table which you are asked to lie on is uncomfortable, old or too narrow, then you will not get the best experience; you won't be able to fully relax 

                                   You can fall asleep here

This particularly applies to Massage Therapists who are mobile (who travel to the clients home or place of work) who have to carry a massage table with them. In this case they have to have the smallest, lightest massage table they can find.

The massage table that we have invested in cost over £1000 - it is the most relaxing luxurious massage table that we could find. It moulds into every part of your body. It moves up and down at the press of a button. There are three sections to the table and f we need to we can just move the head section up or the lower section down.

                           You also need a good therapist

And if necessary, during the winter, we also have an electric blanket. And that combined with heated oil, makes for what we believe is the best massage in Surrey

Friday, 18 March 2016

Which is the difference between Inbound and Outbound Marketing?

Did you know that Inbound Marketing is becoming more important to a Male Waxing and Tattoo Removal business these days than Outbound Marketing? 

certainly didn’t. That was until I read an article this week I had no idea what Inbound or Outbound Marketing were.

To save you the time of reading what was an unnecessarily long e-book full of pie charts and diagrams I can summarise it for you.

Here is a list of marketing techniques in order of importance:

Facebook Twitter Linked In PPC Email Campaigns Direct Marketing
Trade Shows

The bottom three (Outbound Marketing) are becoming less and less important to gaining sales leads and the top three (Inbound Marketing) are becoming more and more importand to generating hot voiceover and audio production hot leads.

The Inbound Marketing - along with PPC (Google Adwords) is where we have been putting our effort for years and will continue to do so - as the cost to our Massage business for each lead generated is a lot less than the Outbound Marketing. It's great to know that we have been doing the right things all along - without knowing it.

So where will you put your time, effort and money in future?

Friday, 11 March 2016

Male Beauty Therapist of the Year

We are thrilled to announce that Beauty Therapist Marcio is a semi-finalist for Male Therapist of the Year in the BABTAC Awards!

                                 The Talented Mr Da Rosa

The BABTAC and CIBTAC Annual Awards is one of the most prestigious events of the year in the beauty, hair and holistic calendar. 

The Awards are open to twelve thousand members and is known for it's rigorous trade tests and standards of high quality.

The Award ceremony will be held in Putney, London on 12 June 2016 at 7:30 pm. 

We wish Marcio all the very best!

Marcio da Rosa works for Daniel Beauty Ltd, providing male waxing, facials, massages, threading and many other treatments from our home-based salon in Woking Surrey. 

Friday, 4 March 2016

Why are young men obsessed by their appearance?

In the last few months there has been an explosion of TV programmes about the male body and the male obsession with perfection.

We have seen Tattoo Fixers on E4, Tattoo Disasters on Five, My Tattoo Addiction on Channel 4, Ink Master Revenge on Spike and then there was Dying for a Six Pack on BBC Three with the excellent Reggie Yates.

With the unstoppable rise of Social Media and the ease with which teens can take selfies on their phones, they have to be the most body-obsessed generation ever. And yet withdrawing from Facebook, Twitter etc leaves people happier and less worried about how they look to their followers.

They epilate (wax), thread their eyebrows, go to the gym every day, moisturise, get their hair cut every 2 weeks, have botox, fillers and facials. Admittedly TV only features the most extreme cases, so why do so few men go to beauty salons?