As the economy doesn't look like it is going to pick up anytime soon, maybe - like me - you are looking for help to increase the number of people coming to your massage or male waxing business
This is the first of a few blogs about how to get more massage, waxing and beauty therapy customers coming through your doors
First of all - do you know the difference between Marketing & Advertising?
It's important to understand the difference between marketing your practice and advertising it. Often many people don't know the difference but it will help you a lot if you do
You could say that advertising is a "non-personal announcement of your products and services through a platform or sponsor to their existing audience". So that means a listing on a massage internet directory or distributing leaflets for your male waxing business in Woking.
That's the easy bit and can be done on a day-to-day basis.
For marketingyou neeed more of a long-term strategy. Marketing is "a plan which is carried out in a methodical manner. Here you are trying to strategise in an organised way, price your products - maybe with discounts and promotions - to create and maintain relationships to achieve what you want."
In non-marketing speak, that means you bring sellers and buyers together so that the customer buys your product or service and the supplier sells their services or products.